Flutter Entertainment (ex Paddy Power Betfair) and CasinoEngine have just signed a B2B partnership contract. With this agreement, Flutter enriches its game catalog with EveryMatrix from CasinoEngine and gains shares in international markets such as Spain, United Kingdom, Sweden and Italy.
Flutter enriches its game library
Flutter Entertainment is expanding its game catalog by signing a B2B partnership with CasinoEngine. Through this partnership, it will benefit from access to the regulated markets of Spain, the United Kingdom, Sweden and Italy. This partnership will allow the Paddy Power and Betfair brands to expand their platforms with more than 8,000 games from nearly 140 suppliers.
In this regard, the Commercial Product Manager at Paddy Power Betfair, Jack Dinan, expresses their satisfaction to collaborate with EveryMatrix (platform owned by CasinoEngine), whose experience, credibility and seriousness inspire them with deep respect. He also states that Paddy Power Betfair has long looked at potential B2B associates who would allow them to enrich their game catalog in terms of international market share.
Stian Hornsletten, commercial director of the EveryMatrix group says he is honored to have been chosen. He claims that EveryMatrix has integrated the EveryMatrix UI communication framework into Flutter’s MARS framework, including real-time balance updates, game load evolution, or game completion. According to Hornsletten, this association has created one of the warmest and most transparent gaming experiences in the industry.
The two partners set out to conquer the Hispanic market
Jack Dinan of Paddy Power Betfair says he looks forward to the launch in Spain, which will provide their customers with an advanced game catalog and exceptional gaming experience.
In addition, Stian Hornsletten of EveryMatrix believes that Spain is the forerunner market to face with Flutter. Thus, in order to achieve their goal of creating responsible distraction, Flutter offers through game providers a seamless gaming experience for gamers. Hornsletten also said that the CasinoEngine team have created a lot of features, in order to meet Flutter’s needs for user experience and responsible gaming.